Madrí Excepcional
Molson Coors is the official beer partner of the Ovo Hydro. For over two centuries Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. Molson Coors produces many beloved and iconic beer brands like Madrí Excepcional.
Madrí Excepcional is a unique collaboration between the brewers of La Sagra Brewery and Molson Coors.
The La Sagra brewery was founded by Carlos Garcia, a first generation brewer in 2011 in Toledo, on the outskirts of Madrid. Madrí is the traditional way of pronouncing Madrid. Madrid is famous for the passion of its people and this passion is embodied by the “Chulapos”, a group of people in Spanish society in the 19th century who were famous for their elaborate style of dress and cheeky attitude. Today, the term is used to refer to anybody from Madrid and this style and attitude lives on in modern day Madrid.
Madrí Excepcional embodies the philosophy of Carlos and the modern day Chulapos bringing the Soul of Madrid, or as we like to say “El Alma De Madrid” to bars and restaurants across the world.
Madrí Excepcional 0.0% is now available. Brewed in the UK. Bedrinkaware.co.uk
